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Social Media Strategy for a Frozen Food Brand: From Inconsistent Posting to Increased Visibility
When Lucy Digital started working with Supper Club, the problem wasn't a lack of things to talk about. The business already had the product, the history and an established reputation through farm shops. But that wasn't translating online. Social media posting had been inconsistent. There was no clear positioning behind the content, no real story connecting one post to the next and very little connection between the brand customers might discover in a farm shop and the brand t

Lucy Kaulbarsch
Aug 264 min read


Welcome to the Lucy Digital Blog
Welcome to the Lucy Digital blog, your go-to resource for digital marketing tips, content creation advice, social media strategy and growth insights. I started Lucy Digital because I genuinely believed that small and growing businesses deserved better than cookie-cutter marketing. Over the years that belief has only grown stronger and so has the agency. What began as a passion for helping businesses find their voice online has evolved into a full-service growth marketing agen

Lucy Kaulbarsch
May 301 min read

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